Made In Earnest

Made In Earnest is an independent design studio based in Hackney and run by Andrew Sidford. We work on creative projects that include identity, branding, print media and web design. As the name implies, we take the utmost care and pride in every job we do, while we also try to be honest and open throughout every stage of every job to ensure there are no hidden costs.

We believe in simplicity and clarity.

The studio was established in 1998 with an aim of producing honest and exciting work but without charging ridiculous rates to do so. That is still the ethos. In the intervening years we have seen the world of print and design change drastically, but certain things remain the same and good design is still good design. As Dieter Rams puts it;

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Obviously Made In Earnest is not in the same realm as an icon such as Rams, but if we can keep those principles as a starting point and guide to everything we produce we will be doing something right.

Please feel free to contact us if you have a design project, a link suggestion or just want to say hello.