Made In Earnest

Made In Earnest is an independent design studio (and blog it would seem) based in Hackney. We work on creative projects that include identity, branding, print media and web design. As the name implies, we take the utmost care and pride in every job we do, while we also try to be honest and open throughout every stage of every job to ensure there are no hidden costs. 

The studio was set-up at the end of 1998 with an aim was to produce honest and exciting work, but which doesn’t charge ridiculous rates to do it. In the intervening 12 years we have seen the world of print and design change drastically, but certain things remain the same and good design is still good design. As Dieter Rams puts it;

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

I am in no means trying to put Made In Earnest in the same realm as Rams, but if we can keep those principles as a starting point and guide to everything we produce we will be doing something right.

Please feel free to contact us if you have a design project, a link suggestion or just want to say hello.