I have started to do the occasional piece of work for The Stage and I thought I would post up the latest flyer for The Stage Castings which has recently gone to print. It is a quite straightforward two-sided DL leaflet (both sides shown below), but what made it straightforward was the excellent Brand Guidelines that exist. I’m not sure who created it originally, but the 89 page pdf is clear, concise (despite it’s size) and easy to follow, while still giving enough leeway so as not to stifle creativity. If only all brand guidelines were the same…
