As the December flyer has been approved and signed-off I thought this was an appropriate time to post up a little pictorial review of The Fickle Formula flyers for the year. Not only do I like doing things like this visually, but this sort of exercise helps give a clear overview of where the identity is and helps shapes the future or at least raises some questions for next year… for example does the break from the norm that was the July flyer actually work?
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